In the beauty industry, speed is everything—product trends shift quickly, customer behavior evolves constantly, and business leaders need data they can trust. One global cosmetics brand found itself struggling to keep pace. Their digital presence was expanding rapidly, but behind the scenes, their reporting environment was showing signs of strain.
Dashboards were slow. Metrics were difficult to validate. Regional reporting was inconsistent. And with new markets coming online, the pressure to modernize their analytics grew stronger every day.
That’s when RAS stepped in.
A Reporting System That Couldn’t Keep Up
The brand had long depended on Azure SQL to power its dashboards. But as data volume and business complexity increased, the system could no longer support the company’s evolving needs.
RAS identified three critical obstacles that needed immediate attention:
Migrate legacy reports without breaking business continuity: The company’s teams relied heavily on existing dashboards. Any changes to KPIs or logic could lead to confusion—and loss of confidence.
Build deeper insights for sales, loyalty, and customer behavior: Leadership wanted to go beyond basic reporting and gain a clearer, data-backed understanding of how customers shop and what influences their loyalty.
Create a scalable, future-ready analytics foundation: The business needed dashboards that were fast, intuitive, standardized, and capable of supporting both granular and executive-level analysis.
RAS took on the challenge, aiming not just to fix the immediate issues, but to transform the way the company understood and used its data.
Phase 1: Migrating to Snowflake With Zero Disruption
The first major step was a complete migration of the reporting ecosystem from Azure SQL to Snowflake. But data migration can be risky—one mismatched metric or misaligned logic can erode trust across an organization.
To prevent this, RAS conducted a rigorous apple-to-apple validation:
Every KPI was compared between old and new systems
Every table and transformation was verified
Every calculation matched perfectly
The result: a smooth migration where the business never experienced a gap in reporting accuracy.
And thanks to Snowflake’s architecture, dashboards immediately became faster and more stable.
Phase 2: Unlocking New Layers of Insight
To truly understand Snowflake’s value, it helps to compare it with legacy systems.
With the foundation rebuilt, RAS shifted focus to what truly mattered—helping the company understand its customers, markets, and revenue streams in ways they never had before.
Using Snowflake, Power BI, and Report Builder, RAS developed a new suite of analytics focused on:
Sales Behavior & Performance Patterns
Teams gained visibility into how products performed across seasons, launches, and regions.
Customer Loyalty & Purchase Journeys
For the first time, the company could analyze:
Repeat Behavior,
Loyalty Segmentation,
and factors influencing long-term engagement.
Multi-Region Revenue Intelligence
RAS built currency conversion logic that standardized revenue reporting across markets—solving a challenge that had caused confusion for years.
These insights turned raw data into strategic intelligence.
Phase 3: Creating Dashboards That Perform—and Inspire
A great dashboard isn’t just functional—it’s easy to use, fast to load, and visually clear.
RAS redesigned the reporting experience by:
Optimizing Snowflake queries for speed
Enhancing data models for better scalability
Creating a consistent visual theme across all dashboards
Improving navigation, layout, and readability
Ensuring models could support both detailed analysis and executive summaries
The result was an analytics ecosystem that felt unified, modern, and built for cross-team adoption.
The Impact: A Complete Data Transformation
By the end of the engagement, the difference was undeniable.
Faster, more reliable dashboards: Teams no longer waited for reports to refresh or load.
100% accuracy after migration: Every metric aligned perfectly with the old system—restoring complete trust in reporting.
New insights into customers and growth opportunities: Leadership gained a deeper understanding of how customers behaved and how sales evolved across regions.
Clean, consistent dashboards across the organization: A unified design standard elevated the professionalism and usability of every report.
Crystal-clear multi-region revenue tracking: Currency conversion logic brought transparency to global performance.
A scalable foundation for future analytics: The company now has a data model capable of supporting long-term reporting needs and executive decision-making.
Where Data Meets Growth
This transformation wasn’t just about migrating data or fixing dashboards—it was about enabling the brand to think smarter, move faster, and compete with more clarity in a dynamic global market.
RAS helped build an analytics ecosystem that empowers teams with insights they can trust—and sets the stage for data-driven growth in the years ahead.
In the beauty industry, speed is everything—product trends shift quickly, customer behavior evolves constantly, and business leaders need data they can trust. One global cosmetics brand found itself struggling to keep pace. Their digital presence was expanding rapidly, but behind the scenes, their reporting environment was showing signs of strain.
Dashboards were slow. Metrics were difficult to validate. Regional reporting was inconsistent. And with new markets coming online, the pressure to modernize their analytics grew stronger every day.
That’s when RAS stepped in.
A Reporting System That Couldn’t Keep Up
The brand had long depended on Azure SQL to power its dashboards. But as data volume and business complexity increased, the system could no longer support the company’s evolving needs.
RAS identified three critical obstacles that needed immediate attention:
RAS took on the challenge, aiming not just to fix the immediate issues, but to transform the way the company understood and used its data.
Phase 1: Migrating to Snowflake With Zero Disruption
The first major step was a complete migration of the reporting ecosystem from Azure SQL to Snowflake. But data migration can be risky—one mismatched metric or misaligned logic can erode trust across an organization.
To prevent this, RAS conducted a rigorous apple-to-apple validation:
The result: a smooth migration where the business never experienced a gap in reporting accuracy.
And thanks to Snowflake’s architecture, dashboards immediately became faster and more stable.
Phase 2: Unlocking New Layers of Insight
To truly understand Snowflake’s value, it helps to compare it with legacy systems.
With the foundation rebuilt, RAS shifted focus to what truly mattered—helping the company understand its customers, markets, and revenue streams in ways they never had before.
Using Snowflake, Power BI, and Report Builder, RAS developed a new suite of analytics focused on:
Sales Behavior & Performance Patterns
Teams gained visibility into how products performed across seasons, launches, and regions.
Customer Loyalty & Purchase Journeys
For the first time, the company could analyze:
Multi-Region Revenue Intelligence
RAS built currency conversion logic that standardized revenue reporting across markets—solving a challenge that had caused confusion for years.
These insights turned raw data into strategic intelligence.
Phase 3: Creating Dashboards That Perform—and Inspire
A great dashboard isn’t just functional—it’s easy to use, fast to load, and visually clear.
RAS redesigned the reporting experience by:
The result was an analytics ecosystem that felt unified, modern, and built for cross-team adoption.
The Impact: A Complete Data Transformation
By the end of the engagement, the difference was undeniable.
Where Data Meets Growth
This transformation wasn’t just about migrating data or fixing dashboards—it was about enabling the brand to think smarter, move faster, and compete with more clarity in a dynamic global market.
RAS helped build an analytics ecosystem that empowers teams with insights they can trust—and sets the stage for data-driven growth in the years ahead.
Categories
Get in touch
Recent Posts
Archives